Kia has come a long way with installations and operations running in 160 countries from the time of building cycles in 1944. Kia has been one of South Korea’s prides when it comes to showing off some indigenous automobile strength. Kia’s success and expansion began mainly with its emergence in various countries and the popularity of its owner friendly cars for American and European buyers. Kia’s strength has remained its popularity amongst buyers of all segments in most countries. Quite a few people in Switzerland have also been one of Kia’s high end vehicle buyers in a major way. So have been Australia, New Zealand and North America. Kia’s vehicle manufacturing strategies have usually targeted buyers looking to save on fuel, at the same time providing excellent body service and maneuvering convenience.
Involvement in various countries
South American countries have also been a major marketing target for Kia Motors. Kia’s expansion in the US began in 1992 under the name of Kia Motors America (KMA) which serves as a firm under the ownership of Kia Motors Corporation (KMC). The plants began to be installed as part of the American automobile manufacturing industry, when the partnership enterprises with the American automobile company Ford had gained popularity and international fame through cars like the Mazda and other cars in the category. These cars had a major impact on the sale of cars in the South Eastern regions of Asia, Australia and Africa.
Impact in the early car making days (1970’s)
The other major impact that Kia made in the international market was the one in the US, when mustang cars were being obligatorily modified owing to economic and oil crises. The modifications had to come by in a fashion that suited buyers who would be frugal about fuel expenditure. Some of the major gas station companies in America had to close down since they had no way to sell gas without it’s availability in the oil crisis days.
Influence on the international market in the 1980’s
While mustangs had the influence of keeping the hood long on most car manufacturers I the world, Kia made sure that their fuel efficient models made selling tough for makers like Chevrolet, Ford and Chrysler. Kia had a great run with their fuel efficiency strategy in the UK, where even sports car buyers would rather prefer to own cars like Pride, Concord and Potentia. Amongst these, Kia Pride has been the more popular name after Ford brought it to the US in the late 1980’s.
Dealer shops and second hand buys
Dealer shops under KMA and KME come from various cities, located in all states in the US and most major cities in Europe. The Kia cars are also known to be good deals as second hand buy. The belief is that the lighter bodies cars which are built to handle long term wear and tear proves to be better deals for someone looking at a minimal expenditure on a vehicle that will last him a considerable length of time. You could easily get the high end Kia cars within $5,000 in most second-hand markets.http://www.bobdancekia.com/kia-international-player.htmlKIA Motors HistoryKia Motors OverviewKia international player